Last Updated: May, 2026

This website birtaolafsdottir.com is operated by LUCIE Group Sàrl, a Swiss société à responsabilité limitée registered in Verbier, Switzerland.

Registered Office: Chemin des Marais Verts 4, Val de Bagnes, 1936 Verbier, Switzerland Contact: info@birtaolafsdottir.com

For the purposes of applicable data protection laws, LUCIE Group Sàrl is the data controller of your personal information.

We comply with the Swiss Federal Act on Data Protection (FADP), the EU General Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA/CPRA) where applicable.

We collect personal information about you in the following ways:

Directly from you: when you place an order, create an account, or contact us. This includes your name, email address, phone number, billing and shipping address, and payment confirmation details. Payment information is processed securely by Shopify and our payment processors — we do not store full payment details.

Automatically: when you visit our website, we may collect usage data including your IP address, device and browser information, and how you interact with our site. We collect this data using cookies and similar tracking technologies as described in Section 5 below.

From third parties: including Shopify, our payment processors, and analytics and advertising partners, who may collect or share information with us in connection with the services they provide.

We use your personal information to:

Process and fulfill your orders, arrange shipping, and send you order-related communications — on the basis of contract performance.

Respond to your enquiries and provide customer support — on the basis of our legitimate interests in maintaining our business relationship with you.

Send marketing communications by email where you have opted in or where we have a legitimate interest in doing so — on the basis of consent or legitimate interests as applicable. You may opt out at any time.

Improve our website and services, run analytics, and better understand how our site is used — on the basis of our legitimate interests.

Detect and prevent fraud and maintain the security of our website — on the basis of our legitimate interests.

Comply with applicable legal obligations.

We use Klaviyo to manage email marketing communications. If you have opted in to marketing, you may receive promotional emails from us. You may unsubscribe at any time using the unsubscribe link in any email or by contacting us at info@birtaolafsdottir.com.

We use cookies and similar tracking technologies to operate and improve our website. The cookies we use fall into the following categories:

Essential cookies: necessary for the website to function. These cannot be disabled.

Analytics cookies: we use Google Analytics to understand how visitors interact with our site. This data is aggregated and anonymised.

Advertising cookies: we use Meta Pixel and TikTok Pixel to measure the effectiveness of our advertising and to show relevant ads on third-party platforms.

Please note that TikTok Pixel may involve the transfer of data to servers located outside the European Economic Area, including to the United States. By accepting advertising cookies, you consent to this transfer. You may withdraw consent at any time through our cookie settings. For further information on TikTok's data practices, please refer to TikTok's Privacy Policy at tiktok.com/legal/privacy-policy.

Non-essential cookies require your consent. You may accept or decline non-essential cookies via our cookie consent banner when you first visit the site, and you may update your preferences at any time through the cookie settings link in our website footer.

Our website recognises the Global Privacy Control (GPC) signal. If you visit our site with GPC enabled, we will treat this as a request to opt out of the sale or sharing of your information for that browser or device.

We do not sell your personal data. We may share your information with:

Third-party service providers who support our operations, including Shopify, payment processors, shipping and fulfilment partners, email marketing providers, and analytics services. These providers process your data only as necessary to perform services on our behalf.

Business and marketing partners, including advertising platforms such as Meta and TikTok, where you have consented to advertising cookies.

Authorities or third parties where required by law, or to protect our rights and the safety of others.

In connection with a business transaction such as a merger or acquisition, where personal data may be transferred as part of that transaction.

Your personal information may be transferred to and processed in countries outside Switzerland and the European Economic Area. Where we transfer data outside of Europe, we rely on recognised transfer mechanisms including the European Commission's Standard Contractual Clauses or adequacy decisions, as applicable.

Depending on where you are located, you may have some or all of the following rights regarding your personal information:

The right to access the personal information we hold about you. The right to request correction of inaccurate information. The right to request deletion of your personal information. The right to restrict or object to our processing of your information. The right to data portability. The right to withdraw consent where processing is based on consent. The right to opt out of the sale or sharing of your personal information.

California residents may exercise their rights under the CCPA/CPRA, including the right to opt out of the sale or sharing of personal data. We do not sell personal data.

To exercise any of these rights, please contact us at info@birtaolafsdottir.com. We will respond in accordance with applicable law. We will not discriminate against you for exercising your rights.

If you are not satisfied with how we handle your request, you may lodge a complaint with your local data protection authority. EEA residents can find their relevant supervisory authority at the European Data Protection Board website.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to process your orders, maintain our records, comply with legal obligations, and resolve any disputes.

We implement appropriate technical and organisational measures to protect your personal information. Please be aware that no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Our website is not intended for children. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with their information, please contact us and we will delete it promptly.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

For any questions about this Privacy Policy or to exercise your rights, please contact us at:

LUCIE Group Sàrl
Chemin des Marais Verts 4, Val de Bagnes, 1936 Verbier, Switzerland
info@birtaolafsdottir.com